Colonel Kurtz : The Horror… the horror. Apocalypse Now Tyler Durden : All the ways you wish you could be, that's me. I look like you wanna look, I fuck like you wanna fuck, I am smart, capable, and most importantly, I am free in all the ways that you are not. Fight Club. Tyler Durden : The first rule of Fight Club is - you do not talk about Fight Club. The second rule of Fight Club is - you DO NOT talk about Fight Club. Third rule of Fight Club, someone yells Stop!, goes limp, taps out, the...