I/S Adrenaline Sports is a Copenhagen located sports promotion company, that specialises in martial arts events. It is our goal to create high quality events, that is exciting for both the audience as well as the fighters participating.

Our values for ADRENALINE events are declared as:

Exciting fights with focus on profiles

We want to have a strong focus on the profiles and persons behind the participants of our events. We believe, that a fight holds the most value on the fightcard, if the spectators know who the fighters are. Our main priority is therefore to have as many local fighters on the fightcard as possible and on communicating to the audience, who the fighters are, and what they can expect from them. The fighter stepping into the ring could be a world champion or he could be a complete beginner - it makes no difference if the audience doesn't know who he is.

Additionally, we want to try to make some different matchups than normally seen. It could be style vs. style with a ruleset, that does not favor one over the other. Or it could be a martial art, that is not very known, but can still hold a lot of entertainment value on the fightcard. All in the interest of making the fightcard and the show as exciting as possible for the audience.

Anyone can fight regardless of style

ADRENALINE events are not MMA tournaments, nor are they grappling or kickboxing events. It is our goal to make shows, where anyone can participate, no matter what style they practise. As long as they are willing to fight and there is an opponent who match their skill level and agree on the rules, we will try to set up the match. Ofcourse, we will stay within the scope of common sense regarding rules and conditions.

Both beginners and experienced fighters can participate in our events. Every show will consist of a main card and an undercard. Beginners can fight on the undercard to get experience in the ring without the pressure of things like a big audience, where as the more experienced fighters will be matched on the main card.

Attractive for fighters to participate

It is our goal to make it as attractive as possible for the fighters to participate in our events. We want to honour the value a fighter brings to the event and the time and effort they put into the fight, therefore every fighter on the main card will get paid to participate and there will be prizemoney for the winner, no matter the rules of the fight.

Fair matchups are extremely important to us. We want to do our very best to make sure every single fighter gets an opponent that matches his or her skill level as good as possible. Ofcourse, anything can happen in a fight, but we will do our best to get as close fights as possible.

Bring people together across styles

Martial arts communities seem to easily get splitted up in groups because of politics, organisations, styles etc. We want to make events, that are exciting for everyone, and that can bring people together, no matter what background they come from. Our events will consist of different fights from several styles, so that people from all sorts of communities can come and see how other people might do things a little different - and hopefully get some inspiration for their own training.

Remember, that any person you have not met yet, could potentially be your next best friend!